Privacy Policy

Lead Optimizer Ltd | Company No. 17096459 11 Hawkhurst Way, Broadstairs, CT10 1SD, England | info@leadoptimizer.co.uk

Last updated: 5 October 2026

Lead Optimizer Ltd (company number 17096459) is responsible for personal information we use for our own business purposes. Our registered office is 11 Hawkhurst Way, Broadstairs, CT10 1SD, England. Contact: info@leadoptimizer.co.uk.

1. Information we collect

We may collect your name, company, job title, email address, telephone number, enquiry and form responses, booking details, correspondence, sales-audit information, marketing preferences, website/device information such as IP address and cookie identifiers, and information you provide during calls or meetings. Where calls are recorded or transcribed, we may also process the recording, transcript, summary and related notes.

2. How we use it

We use personal information to respond to enquiries; provide audits, demonstrations and proposals; provide and support our services; manage customer accounts, billing and contracts; improve and secure our website and services; keep records; comply with legal obligations; and send relevant marketing where permitted.

3. Lawful bases

Depending on the activity, we rely on taking steps at your request before entering a contract, performance of a contract, our legitimate interests in operating and developing our business and responding to business enquiries, consent where required, and compliance with legal obligations. Where electronic marketing rules require consent, we will seek it or rely only on another permitted basis such as an applicable soft opt-in.

4. Marketing

You can opt out of marketing at any time using the unsubscribe or opt-out method in a message or by emailing us. We will keep enough information on a suppression list to respect an opt-out. We do not treat publicly available contact details as automatic consent to receive marketing.

5. Who we share information with

We may use service providers for CRM, hosting, communications, email, telephony, messaging, analytics, scheduling, payments, document signing, automation, transcription and artificial-intelligence services. We may also share information with professional advisers, regulators or authorities where required, and with a buyer or successor in connection with a business sale or reorganisation. We require processors to protect personal information appropriately.

6. International transfers

Some suppliers may process information outside the UK. Where a restricted transfer occurs, we use an appropriate lawful transfer mechanism or safeguard where required by UK data protection law.

7. Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing services, managing enquiries, maintaining suppression records, resolving disputes and meeting legal, accounting or reporting requirements. Different records therefore have different retention periods.

8. Cookies and analytics

Our website may use strictly necessary cookies and, with your choice where required, analytics, advertising or other non-essential cookies. Non-essential cookies should not be set until the required consent has been obtained. You can change your cookie choices through the website's cookie controls where available.

9. Your rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict your personal information, object to processing, receive certain information in a portable format and withdraw consent. You also have the right to complain to the UK Information Commissioner's Office. To exercise a right, contact us at the email above.

10. Information we process for customers

When a Lead Optimizer customer uses our managed sales system to process information about its own leads or customers, that customer will normally be the controller and Lead Optimizer will act as its processor. Questions about that customer's use of your information should normally be directed to that customer.

11. Changes

We may update this policy when our services, suppliers or legal requirements change. The current version will be published on our website.