Hard to reach. Easy to lose.
Customers don’t always answer first time. Your team gets busy and follow-up slips.
The Invisible Sales System
MAKE MORE
FROM THE LEADS
YOU’VE ALREADY
PAID FOR.
The managed sales system for UK home-improvement businesses that want more sales, clearer numbers and less admin — without buying more leads.
More sales.
Less admin.
Same leads.
Mike PuddyFounder
Built for home-improvement businessesInstalled for youSupported by our UK team
Trusted by growing home-improvement businesses
The problem
GENERATING LEADS
ISN’T THE PROBLEM.
It’s what happens next.
You’re already spending serious money generating enquiries through Meta, Google, Checkatrade, Bark, SEO and other channels.
But too many perfectly good opportunities disappear between enquiry and sale.
Not sure which leads pay off
You know how many enquiries arrive — but which become sales, and what do those sales cost?
Quotes disappear
Good opportunities aren’t consistently chased.
Too much admin
Your team spends time managing systems instead of selling.
If this sounds familiar, you probably don’t need more leads. You need a better system for handling the ones you’ve got.
The opportunity
SMALL IMPROVEMENTS.
BIG RESULTS.
Out of your last 100 enquiries, how many did you actually speak to? How many reached an appointment, a quote and a sale? Small improvements at each stage compound across your sales process.
See your opportunity.
Your current process
100Leads
61.0Contacted
28.1Appointments
17.1Quotes
6.0Sales
£44,931Estimated monthly revenue
What if we improved each stage?
Add percentage points to each conversion rate.
Additional appointments+3.3
Additional quotes+3.0
Additional sales+1.6
Potential additional revenue / month£12,27027.3% potential increase in sales
Illustrative scenario, not a forecast or guarantee. Rates are sequential. Revenue uses unrounded estimates; actual sales are whole numbers. Improvements are capped at 100%.
Want to know where your actual gaps are?
Get Your Free Sales AuditAuthority Cut · 0:54
My story
WHY I BUILT
THE INVISIBLE SALE.
I’ve spent years working with businesses generating thousands of inbound leads. I kept seeing the same problem.
Companies were spending more and more money generating enquiries while perfectly good opportunities were being lost afterwards through slow response, inconsistent follow-up, manual processes and outdated systems.
The bigger companies solve this with expensive technology, sales teams and processes. So I built a version specifically for growing home-improvement businesses.
The sales system I thought should exist.
The solution
THE INVISIBLE
SALES SYSTEM.
A sales process built around your business, set up and managed for you.
Respond
Get new leads contacted quickly.
Follow up
Keep the right follow-up happening, even when your team is busy. Change the next step when a customer replies, books or decides.
Sell
Give your team more time to speak to engaged customers.
Measure
See where your leads come from, which turn into sales and what each appointment, quote and sale costs.
THIS ISN’T ANOTHER CRM FOR YOU TO FIGURE OUT.
We install it. Configure it around your process. Train your team. Support it. And continue improving it with you.
In their own words
REAL BUSINESSES.
WHAT CHANGED.
Hear from home-improvement business owners about what happened when they improved the way they respond, follow up and manage enquiries.
Nick Crouch · Sunbright
MORE APPOINTMENTS.
SAME AD BUDGET.
“Every lead gets an instant response. Real jump in appointments without changing our ad budget.”Watch Nick’s story
“Before this system we had no idea how many leads we were losing. Mike reviewed our process and showed us in the first call. Within 6 weeks of going live we’d already recovered the setup cost three times over. The follow-up automation alone is worth every penny.”
“I was sceptical about another CRM — we’d tried a couple and they just created more work. This is completely different. It was built around how we actually sell. My team now spend their time selling, not chasing. The difference is night and day.”
“We used to lose jobs over the weekend constantly — leads would come in and by the time we called Monday they’d already booked someone else. That doesn’t happen anymore. Every lead gets an instant response. Real jump in appointments without changing our ad budget.”
Free Sales Audit
YOU PAID FOR THE ENQUIRY.
GIVE THEM A REASON
TO CHOOSE YOU.
Your next customer is judging your business before they ever receive a quote. How you respond. What you say. How easy you make the next step. I’ll review your enquiry experience, communication and follow-up—then show you what I’d improve first.
Get My Free Sales AuditNo card required · No sales call
Delivered in 3 days · 30-second request
You’ll get:
- Your enquiry experience scorecard
- Where you build—or lose—confidence
- Gaps in response and follow-up
- Clear, practical improvements
- What I’d fix first
The person behind the process
HI, I’M MIKE.
I built Lead Optimizer after seeing the same problem repeatedly: businesses spending heavily generating leads but losing sales afterwards because their sales systems couldn’t keep up.
Today, my team and I install and manage the Invisible Sales System for UK home-improvement businesses that want to make more from the opportunities they already have.
Less busywork.
A few useful answers
BEFORE YOU
GET STARTED.
What will my free audit show me?
Mike will review your current enquiry experience, response, messaging and follow-up. You’ll receive a personalised scorecard highlighting what works, what could lose customer confidence and practical improvements to prioritise.
Is it really free?
Yes. There’s no payment, no card required and no obligation to buy. You don’t need a sales call to receive your review.
How long does it take?
The request takes around 30 seconds. Your personalised review will be emailed to you within 3 days.
Will I have to change my CRM?
The audit reviews your current setup. You can use the recommendations with your existing process. If you choose the Invisible Sales System, we’ll work through the right setup for your business.
Who is this for?
UK home-improvement businesses already generating inbound enquiries, including garden rooms, glazing, heating, landscaping and related services. It’s for owners who want to win more from the leads they already have.
Can you help me see which lead sources are working?
We help connect your lead sources with what happens afterwards, so you can compare appointments, quotes and sales — not just enquiry numbers. We’ll agree what can be tracked from your current setup.
Same leads. More opportunity.
YOU’VE ALREADY
PAID FOR THE LEADS.
Let’s make more from them.
Get Your Free Sales Audit